Agrimarkt B.V. has worked with Van Keulen Interieurbouw for more than 12 years on the Agrimarkt formula. The 1st concept was based on the branch in Goes with input from Jos De Vries.
With each conversion of an existing branch or construction of a new branch the formula is held up to the light to see if another renewal effort should be made in the whole building or in a department. In 2010 in the new Middelharnis branch an entirely new concept was realised, referred to as 1.0. In the recently opened new Oud Beijerland branch this concept was further developed to 2.0.
Additions in this branch:
- Indoor garden department;
- In-store local product communication using LED screens;
- Price announcements using LED screens in the vegetable and fruit department.
As manager of the overall conversion process it is always a challenge to get everything ready in time for the consumer. In the Oud Beijerland branch we have broken a new record as a result of our good cooperation [Ronald van Keulen] and knowing from each other how to deal with matters and to solve them. At the time of the opening this branch was 100% ready, and there were no delivery issues.