After a successful test phase of more than a year involving the ANWB shops in Rijswijk, Hilversum and Nieuwegein, in two months 25 ANWB shops underwent a metamorphosis based on a new shop concept of what Linda Keijzer, Director ANWB Retail, calls ‘Total Retail’. Total Retail aims to provide the customer with the best possible assistance, whether this be online, via our contact centre, via a smartphone or via the shop. To transform to Total Retail, ANWB Retail combined the website/webshop, the contact centre and the shops. The new ANWB shop is now the season shop where customers can hit the road well prepared and carefree in any season.
Van Keulen Interieurbouw makes and fits the entire shop interior for the ANWB shops to be remodelled. Because ANWB wanted to execute the shop remodelling in a relatively short time, Van Keulen Interieurbouw has only 2.5 days per shop to fit the entire interior. To facilitate this, in the preparation phase Van Keulen’s accounts manager, ANWB Formula Management and the project manager invested a lot of time in developing all the interior parts. ANWB did not want to make any concessions in the interior’s image but the quick fitting of the interior on the shop floor was an essential point. In this process Van Keulen Interieurbouw has contributed very solution-oriented ideas and come up with proposals to improve the quality and reduce installation time. And it has done so without losing focus on costs.
Remodelling shops is teamwork and good coordination is crucial. Van Keulen Interieurbouw is proactive in this and regularly consults ANWB in the event of any ambiguity. And of course there are always hurdles to be crossed during remodelling. For example, once the old elements are removed the building turns out in practice to be slightly different. Here too, Van Keulen Interieurbouw acts correctly making it possible to take fast action.
The rollout is a major operation with an average of three shop openings a week. The metamorphosis of the 25 ANWB shops is going smoothly and according to schedule partly thanks to Van Keulen Interieurbouw’s staff. All the ANWB shops look superb when they open!
More information about the metamorphosis of the 25 ANWB shops can be found at www.anwb.nl/werkaandewinkel.