With thirteen branches, each with a garden centre and a pet shop, Ranzijn tuin & dier is a medium-sized chain in the Netherlands in this field. Many garden centres are choosing to expand their assortment. In addition to garden plants and products, they offer many other items like furniture, household products and interior accessories. Ranzijn distinguishes itself from these competitors through its clear focus on garden and pet products. Furthermore, all Ranzijn shops accommodate a veterinary practice.
No set shopping paths
The strategy of Ranzijn tuin & dier is bearing fruit. The chain has been expanding for years and offers a wide basic assortment of garden and pet products. Just recently, new branches were opened in Nieuw-Vennep and Delft. Van Keulen Interieurbouw designed and delivered the shopping trolleys and interior design, including all the furnishings for the shops. Fred Bleeker, Head of Architecture & Facilities at Ranzijn, explains the ideas behind the refurbishment of the branches.
“Quality, benefit, craftsmanship and customer convenience. That’s our motto. Ranzijn customers know exactly what they can expect. That means spacious, well organised shops, where customers can freely view our products. We don’t use set shopping paths, because that limits customers’ freedom.”
“We’ve been working with Van Keulen Interieurbouw on a regular basis for seven years. The two new branches had to be completed within a month. The project was also planned at the busiest time of the year. We therefore wanted minimal disruption to opening hours. Van Keulen was able to accommodate our wishes. There was a small delay in the Delft branch, but they resolved this by later putting in more people for the assembly. As a result, the final deadline was met. They also did an excellent job meeting the wishes of Ranzijn, the specials, such as shelving for products with an unusual shape or size.”
“Working with the employees from Van Keulen Interieurbouw was very pleasant in all respects. You can see that they know how our sector works. They are always polite and friendly to our employees and our customers. A successful partnership. I’m sure that we’ll regularly call on Van Keulen Interieurbouw in the future.”
Here are the branches of Ranzijn tuin& dier: https://www.ranzijn.nl/winkels