Munsterhuis Sportscars in Hengelo is a dealer in the prestigious brands Ferrari and Maserati. With five branches and a history of more than half a century, Munsterhuis is an established name in Twente. General Manager Paul Evertzen talks about the redesign of the showroom by Van Keulen Interieurbouw.
“Ferrari and Maserati adopted a new corporate identity and that meant we had to completely re-organise the showroom. The Munsterhuis and Van Keulen families met through the ‘Club of 10’, the oldest business club of FC Twente. In this way Van Keulen Interieurbouw was given the opportunity to submit a quotation, which was followed by a contract.
Van Keulen Interieurbouw has an excellent reputation in Twente and I must say, rightly so. It’s a good club. No-nonsense, both feet firmly on the ground. A true Twente mind-set, just like ours.
There was not much time available. Ferrari and Maserati had engaged a firm of architects and the whole project had to be completed within three months. Van Keulen Interieurbouw submitted a tight schedule and lived up to it. The cooperation with the architects and the various installers went smoothly.
A few small jobs have to be finished but I’m completely satisfied with the end result. Van Keulen Interieurbouw made almost everything to measure. De innovative lighting was professionally built-in to the ceilings and the walls. I’m particularly impressed with how they housed the air conditioning system. Stylish, but also technically well thought out, so that the air flow is guided in the right way through the space.”
The new showroom has a luxurious feel and is reminiscent of a modern museum space. The spacious design and the subtle lighting ensure that all the attention goes to the stars of the show: the exclusive cars of Ferrari and Maserati. Exactly what Munsterhuis had in mind. But Ferrari and Maserati have also indicated that they are very satisfied with the new showroom.
“Van Keulen Interieurbouw has fully lived up to its good reputation. The collaboration was very pleasant and they really thought things through with us. Would I recommend Van Keulen Interieurbouw to my colleagues? Certainly. In fact, I have brought them into contact with a number of other Maserati and Ferrari dealers and the next project is already underway.”