Adam Brandstore

Industry Retail

Place Various locations

Customer Spect bouwmanagers

Adam Brandstore is the largest clothing chain in the Netherlands, offering an extensive collection of national and international top brands. The clothing range consists of the latest items from well-known brands, such as State of Art, Superdry and Vanguard. At the end of 2017 the idea arose for a total make-over of all multibrand stores. Since then, Van Keulen Interieurbouw has been closely involved in the creation of all the beautiful individual fashion stores as well.

Initially, the project was accepted by Frank Stokkingreef, project leader at Spect construction managers and consultants from Veenendaal. Frank has been responsible for the supervision of the complete transformation of all 19 branches from the beginning. It soon became clear that this was a special project – there is no shop with the same furnishing. For each branch we looked individually at what exactly had to be done for the redesign which resulted in extensive professional customisation.

"This can only be achieved by working together with a well-coordinated construction team.”

Frank Stokkingreef, project leader at Spect construction managers and consultants

Van Keulen Interieurbouw is one of the executing companies within this exciting project. A great quote taken from an earlier interview with Stokkingreef regarding the successful realisation of the 17 now finished stores, “This can only be achieved by working together with a well-coordinated construction team”. Therefore, Frank’s choice for Van Keulen was not a coincidence. Thanks to a good collaboration of more than ten years now, both parties were assured of crystal-clear communication and fast switching during the project.

For this assignment, the internal communication has mainly gone through Gerda Koeman who took on the internal project management. She, for example, was also responsible for the communication regarding the delivery of all materials. Petra Gesterkamp, responsible for the field sales, was the first point of contact on the financial aspects. From an operational point of view, there was much collaboration with Raymond Legtenberg, project leader at VKI. Raymond has been involved in all individual site visits, but he also managed from the work place during the refurbishment.

Stokkingreef: “For this project we had a very short time frame. This is the main reason for the collaboration with Van Keulen Interieurbouw. Together with the customer, they are looking at ways to get everything up and running as soon as possible. Since they were also personally present during site visits ahead of the refurbishments, they were able to advice appropriately about the use of materials and the easibility in terms of delivery time. All furniture had to be individually produced. For example, shelves, tables and under-tables had to be supplied to the stores, but also new covers were made for the existing cash register furniture. The fast thinking of Van Keulen and the simplicity we applied to different pieces of furniture made it possible to achieve the required production speed. The greatest advantage I experience in every project with Van Keulen Interieurbouw is the way they think along in solutions and their sincere wish to achieve the best end result for the customer”.